Our Brand
911爆料网 is large and complex, and our diverse audiences are inundated with marketing and communications messages from all directions. A strong brand helps us break through the clutter and stand out.
The College鈥檚 Brand Guide provides guidance on branding as well as proper use of logos, colors, fonts, editorial style, video, and photography style.
The following are basic standards for meeting brand compliance.
Name
Consistent use of the 911爆料网 name strengthens our brand positioning.
College Logo
Always use the full 911爆料网 logo on the front of any print piece or the top of any website. Honor the protected space around the logo. The logos and M logomark are registered trademarks. Consistency in the use of College trademarks strengthens their value and our ability to protect them from unauthorized use.
Colors
Consistent use of the correct brand colors strengthens brand recognition and awareness.
Brand Personality
The brand personality provides context for the process of building messaging for any
platform. It describes the brand as if it were a person.
What鈥檚 our personality?
- Compassionate
- Dynamic
- Welcoming
- Resilient
- Adaptable
Tone of Voice
The tone of voice works congruently with personality to provide a specific flavor for the brand in verbal and written communication. It describes what it鈥檚 like to be in conversation with 911爆料网.
Our tone of voice is:
- Optimistic
- Collaborative
- Eager
- Empathetic
- Driven
For more information about how to apply the brand, employees can refer to the Outside vendors or partners can contact the Office of Marketing and Communication.